2015, United Nations, New York.

Who would have thought a rainy day at the United Nations and a sneaker prototype made from trash in just 6 days could engage Gen Z and spark a movement towards cleaner oceans and a better future?

Well, we did.

2016, Dover Street Market, London.

Part of adidas' progressive new materials initiative Futurecraft, the adidas Leather Superstar got born from a collaboration between industrial design great Alexander Taylor and Belgian footwear mastermind Joachim de Calatay.

And a single piece of milled full grain leather.

2013, Hallenstation, Zurich.

How some creative spitballing and Watching The Throne led to Jumping The Jumpman with the fastest growing and most profitable non-athletic collaboration the brand adidas has ever seen.

Or the world really.