“Having worked with Alexander for over a decade allows me to speak about his outstanding skill of recognising unique opportunities and translating them into strategic advantages, pushing them to implementation in a laser-focused and persistent manner. His contribution to making the ten-year partnership between adidas and Parley a reality, is a testament to his ability. It turned into a groundbreaking, successful collaboration which not only changed adidas but also the overall mindset of how major companies can become allies in the mission to protect our oceans. On a personal level, I respect him deeply for his integrity, loyalty, and honesty. He became a trusted ally of Parley and a dear friend.”