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Bio.

Alexander F. Unger is the Global Director Brand Strategy at icon brand adidas and an independent strategic advisor.

He sits on the Board of Advisors for New York - based ocean conservationist group Parley for the Oceans and advises leaders on growth and brand strategy at the intersection of technology, art and design.

An avid sports enthusiast, he spent decades travelling the world by means of expedition kayaking and surfing and has taught his sport as a licensed VDKS coach (now DOSB) to kids and adults alike.

Alexander resides in Erlangen, Germany, with his wife and two kids.