Alexander F. Unger is the Global Director Brand Strategy at icon brand adidas and an independent strategic advisor.
He sits on the Board of Advisors for New York - based ocean conservationist group Parley for the Oceans and advises leaders on growth and brand strategy at the intersection of technology, art, and design.
An avid sport enthusiast, he spent decades travelling the world by means of expedition kayaking and surfing and has taught his sport as a licensed VDKS coach (now DOSB) to kids and adults alike.
Alexander resides in Erlangen, Germany, with his wife and two kids.
Bio.
TRIVIA.
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The adidas Futurecraft Leather Superstar.
Not only is the model iconic (Kareem Abdul-Jabbar or Run DMC anyone?), so is the way it is made: milled from a single piece of full grain leather. -
Expedition Whitewater Kayaking: a unique mix of a physically and mentally demanding individual sport that is played in a sworn-in team. It also allows you to see some of the most amazing places on the planet.
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Thankfully quite a few.
But being invited to the United Nations alongside some of the most dedicated creators, thinkers and leaders to represent the private sector and to advocate for the Oceans was special.